DEL2 club Tölzer Löwen and main sponsor weeConomy AG planning championship and ascent
Strategist Cengiz Ehliz positions regional pilot project as a blueprint for the European market development of “wee”
In accordance with the master plan, the innovative cashback and mobile payment system “wee” successfully began its operative implementation well over a year ago. For the European market development and penetration, the initial focus is on 25 target markets in the coming five years: the aim is to activate 75,000 new stationary retailers and 10 million new users for the weeCard or weeApp and to attain their loyalty in the long term. In metropolitan regions such as Munich, more rural areas like the Lausitz area in eastern Germany, or in the francophone Swiss Romandie, to the extent possible, one sports arena per zone will be linked with the stationary retail trade, the e-commerce, the fans and the consumers. This process involves digitalising the local stadiums on-site based on the model of the first weeArena in Bad Tölz, and integrating them into the technological infrastructure of “wee”. This will then be characterised by an “open” mobile payment system – which is one-of-a-kind worldwide. In parallel to the DACH region of Germany, Austria and Switzerland, the aim for the future is to then carry out the further realisation of the strategy and the implementation of the system in western and eastern Europe.
Last Sunday, to mark the occasion of the start of the season for the Tölzer Löwen, Cengiz Ehliz (49), founder and frontman of “wee”, set the course for the joint future of the club and its main sponsor “wee” in front of 1,500 jubilant fans. Based on the motto “Back to the future. Now it’s on!”, the aim is to establish a connection to the glory days in the ice-hockey-crazed town of Bad Tölz; this era led to controversial discussions in the German ice hockey scene.
In its most recent report, the renowned “Eishockey-Magazin” describes the plans in Frankfurt, consisting of the construction of an arena with a capacity of 23,000 spectators, and the targets set in the humble town of Bad Tölz, as the most ambitious projects in national ice hockey to date. And let’s not forget: the SAP Garden in the Olympiapark of the Bavarian state capital, the new multi-function venue of the ice-hockey whizzes EHC Red Bull München – with weeConomy AG as a business partner – and the basketball players of FC Bayern.
The ambitious management and the new sports leadership from Isarwinkel coordinated the big picture together with Ehliz, multi-entrepreneur in m-commerce: the goal is for the Tölzer Löwen to qualify for the play-offs during this second league season, to ascend to the DEL in 2023 and to become the new German champion in 2026. The Upper Bavaria native with Turkish roots wants to create a one-of-a-kind lighthouse project in his hometown, centred on the digitalised weeArena, that sends its beam out to the whole of Europe and shows that a vision can become a plausible concept and that this, in turn, can grow into a sustainably networked, economically successful project.
“The club itself is exclusively responsible for the implementation of the sporting goals”, emphasises the reigning Munich Entrepreneur of the Year, “we can only influence the framework conditions. In order to improve these, this coming season we will invest in the weeArena project with the sports business in the lower range of seven figures.” This euro investment also includes the creative promotion campaigns for discounted membership cards and sponsor packages. Further news from the mouth of Ehliz himself with regard to Munich’s Merkur: “In order to secure additional young, motivated players for our team, the club is entering into a cooperation with the DEL club Straubing Tigers.”
Ehliz is no patron, but rather a cool-headed calculator, since he knows: “with a maximum number of membership cards that are issued and used as weeCards, we not only exponentially increase the transaction volume in the Ice Temple. More importantly, this has the consequence that the fans as users of the cards accept our product and, as a result, this leads to an additional revenue boost in the regional retail trade that has integrated or – inevitably – has to integrate into the “wee” infrastructure.”
Specifically, this means: anyone who makes a purchase with local retailers who have joined “wee”, thus collecting up to 10% discounts per purchase, can then use their “wee” credit to pay for the entry to DEL2 games of the Tölzer Löwen, eat and drink in the Ice Temple or buy souvenirs at the fan shop without the need for cash thanks to the weeCard or weeApp, in turn collecting discounts in the form of “wee”. The unique element of the Bad Tölz blueprint is the technological networking of the weeArena, the stationary retail trade and the e-commerce. In contrast to the competition, when shopping online in over 1,400 renowned online shops at wee.com, discounts collected in the form of “wee” (in Europe, one “wee” is one euro) can only be consumed in stationary retail shops or in the weeArena. Alternative option: the customer has the collected “wee” transferred to his own current account.This mobile payment is in conformity with the prudential requirements.
What is Ehliz’s goal? “I want to digitalise stationary retail trade across the board and make it globally visible using the weeApp!” The magazine Bayernkurier of the CSU recently praised this vision of a search engine for retail trade, describing it as Bavaria’s intelligent answer to the blue chip Amazon.
As of this playing season, the Swiss first league football teams, the super league club FC Sion, as well as the DEL 2 club Lausitzer Füchse shall only issue multi-functional weeCards as membership cards from now on. For the following season, the plan is then for the stadiums, which in Weißwasser have already been renamed to weeEisArena, to be completely kitted out with the wee technology and for cashless consumption to be possible using the weeCard or weeApp. And even China – with the 14 million-resident metropolitan region of Shenzhen – recently declared its interest in “wee” with a pre-contract for the planned collaboration.
Current endeavours strive to further develop “wee” as a mobile payment system based on blockchain technology and, in conformity with supervisory requirements – potentially beyond wee’s own infrastructure – to develop it as a digital currency, in contrast, to provide an example, to the strategy of Facebook Libra.
“wee” makes itself seen where the decision-makers are: Having lent its name to the wee ARENA SUMMIT in Frankfurt’s Commerzbank Arena, the most significant event throughout Europe in the area of stadium management, technology and infrastructure, at the end of November weeConomy AG will demonstrate its networked cashback and mobile payment system for arenas “live” in front of approx. 800 top multipliers, including as part of its own “wee” digitalisation forum.
“Back to the future. Now it’s on!” – watch the trailer on YouTube here:
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