wee Advertising Campaign
Successful intermission of the wee advertising campaign
The press conference on the 15th of December 2016 at the Presseclub München e.V. was the indicator of the beginning of a highly successful TV-Campaign. About 500 viewers followed the press conference via live stream. Cengiz Ehliz, Founder and Visionary of wee, Michael Scheibe, Co-Founder of weeCONOMY and Dr. Christian Behr, Chief Marketing Officer, introduced, together with presenter Tillman Meuser, the project wee to the representatives of the media and answered live questions on the subject. Up to the present day around 160 press articles have been published in many well-known German online journals.
The two Dalmatians Sly and Sora, celebrated their TV debut and have enchanted since 18th December the TV world in the new TV commercial. Cash instead of points: a slogan that remains in mind and gives the viewers a reason to think about it. The TV spot is broadcasted more than 20,000 times across Europe in 9 countries to spread the revolutionary cashback system of the weeCONOMY. With the great response to the press conference and the sensational TV spot wee reaches a new level. Thousands of new users and retailers have registered for the wee Cashback-System!
Together we are wee and together we can change and move the market with the help of this innovative Cashback-System. We have set ourselves high targets for 2017 and are hoping to achieve them, as in the past year.